Freelance Journalism and Public Relations (PR) Services

At FEATUREBANK we can produce high quality writing on any subject.

Our areas of expertise include: global and domestic current affairs, the UK automotive and television industries, international development, the environment, entertainment and sport.

As well as headline news, we write educational and entertaining human interest stories and in-depth ‘backgrounder’ analysis pieces.

We also offer a professional PR copywriting service for all business-to-business (B2B) and business-to-consumer (B2C) communications.

With our journalistic skills at your fingertips, you can effectively promote a company activity, publicise a corporate event, or improve the profile of a person or product.

Eye-Catching Articles for Print Publications and Websites

At FEATUREBANK we write clear, concise copy for all formats. Some writing styles are better suited to traditional print publications, such as newspapers and magazines, than to electronic formats, such as emails and websites.

With this in mind, we always set out to compose attention-grabbing feature articles that complement the publishing medium in question. To best convey the necessary information, we are careful to adopt a vocabulary and editorial ‘voice’ appropriate for the target readership.

No matter how complicated the subject matter, this considered approach means all our writing is accessible to a wide audience.

Acclaimed News Writing and Professional Press Releases

At FEATUREBANK we know what makes good news.

Open with great headline, quickly followed by an introductory paragraph containing the essential five Ws and H - who, what where, when, why and how – then build interest through the body text, and finish with a clear conclusion.

This is an excellent start, but we know many other ways too.

These news techniques can also be adopted to make the most of your press releases. We aim to leave the best impression of your company, and are also skilled at responding to adverse publicity or misinformation.

The Highest Standards of Journalistic Integrity and Ethics

At FEATUREBANK we champion honest, well-balanced reporting.

Our approach places emphasis on accuracy, objectivity and social responsibility, and our commitment to these ideals can be seen throughout our portfolio.

Once hailed as the guardian of liberal democracy and defender of the public interest, the media’s reputation has undoubtedly been tarnished.

A BBC Today programme survey listed journalism as the fifth least respected profession, worse than car dealers and advertising executives, but slightly better than government ministers and estate agents! Through the quality of our writing we hope to buck this trend.

Unique Stories for Consumer Magazines and Trade Titles

At FEATUREBANK we are inspired by research and interviews.

Reading a well-written account is the next best thing to seeing something with your own eyes, and we are constantly alert to potential sources of newsworthy material.

By investigating tip-offs, attending events, visiting places of interest, and meeting people with first hand information, we constantly generate exciting new story ideas.

Exhaustive research is often like looking for the missing piece of a jigsaw, but hidden gems found along the way can bring a commissioned article to life, or even form the basis of a separate feature.

Rapid Production Available 24/7 to Meet Tight Deadlines

At FEATUREBANK we are there when you need us.

Our quick turnaround service is specially designed for those occasions when you need some writing done yesterday!

If you’ve got a gaping hole in your flat plan the night before print day, or you desperately need to send a press release, whether you’ve been let down by someone, or been given a near impossible delivery date, we’re here to help. We are available 24 hours a day, 365 days a year, and are experienced in preparing high quality copy within challenging time constraints.

Exceptional Press and Publicity for All Sectors of Business

At FEATUREBANK we write engaging public relations (PR) copy. Our press releases are designed to promote your company, while also appealing to the media representatives who compile industry news. This means your news releases are more likely to receive press coverage, and the stories will inevitably be influenced by your editorial slant.

To further raise company or personal profiles, we can write articles for the relevant trade press articulating your views on current industry hot topics.

Our experienced PR writers have produced copy for companies of all sizes, not-for-profit organisations and government.

Brand Building Copy Designed by Skilled PR Wordsmiths

At FEATUREBANK we can deliver coverage that money can't buy. It is widely accepted that good public relations, even above advertising, is the best way to establish a strong brand. By regularly providing the relevant media with newsworthy content, we can get your company known as a reliable source of industry information.

Increasing your brand visibility will lead to greater awareness of your products among the target audience, and this aids sales. Internal communications should also convey your brand values, and this holistic approach can make your company more cohesive and improve its performance.

Alternative or Additional to Staff Researchers and Writers

At FEATUREBANK we can work independently or in-house.

We know which questions to ask to establish exactly what is expected, and this enables us to fulfil briefs explained over the phone or in emails.

For more complicated assignments we advise face-to-face editorial meetings, and our writers can hot-desk to work closely with staff at a client’s premises.

Once commissioned, we design a phased production schedule with deadlines throughout, and always stay in regular contact to secure all the necessary approvals.

This process keeps us focused and ensures you are always kept fully informed.

New Media Experts to Adapt Editorial for Digital Displays

At FEATUREBANK we modify text specifically for ePublishing.

Reading on-screen is a different user experience to reading a book or magazine, so we employ specialist eLiterature writing techniques to deliver reader-friendly content.

With the digital revolution in full swing, our expertise in cyber journalism is becoming ever more valuable.

Our aim in writing for electronic media is to use as few words as possible to get your messages across.

Clear headings and short sentences are the order of the day, and using simple font formatting controls can also be very effective.

Key Aim to Impart Knowledge While Entertaining Readers

At FEATUREBANK we take pride in keeping our customers satisfied.

We make it look easy, but that’s exactly the point. Our writers can explain complicated subjects, express a range of views and emotions, and achieve numerous objectives simultaneously.

By deftly altering the tone, or mixing simple and complex vocabulary, by inserting a striking metaphor, or employing repetition and alliteration, we can sway the opinions and affect the moods of our readers.

Getting paid to write is a dream come true, but with it comes great responsibility, and we take that very seriously.